Engineering an injection moulded product| 2011

This babyphone model has all the basic functions a babyphone should have:

- a 300m range
- high performance speaker
- battery charged
- visual mood indicator

This simplicity came as a reaction on the "feel bad"-marketing strategy that targets fresh parents discovered while analysing the market for this task. Fresh parents are a type of consumers who are
fragile to marketing influence and it's logic that most parents only want the best and the most expensive for their newborn. Are the webcams, projectors and touch screens really what young parents need or are those "needs" created for marketing purpose only ?

Product overview

Technical specs

From sketch to final render impression